Graduated the “1 Decembrie 1918 University” Alba Iulia, specializing in Informatics and Business Administration. For 9 years, he had his own Radio show at one of the most important radio stations network in Romania where he was aslo a production director for five years. After this, he decided to apply his passion for stories not only in the audio, but also in the visual field. Started as a cameraman in the video production domain, and, in time, he became a screenwriter and director. In the last 7 years, has directed, together with his team, musical videos for Romanian and international artists (as Michele Williams Ex. Destiny’s Child), corporate concept videos for companies as Porsche or Daimler, TV commercials, and presentations movies. He entered in the dentistry domain 3 years ago, when he started his collaboration with Florin Cofar and Mihai Simonia, for the Dentcof brand presentation video: Passionate. Since then, under the umbrella of his own brand, Monkey Media, has directed and produced videos together with representative names of the dental elite, as Paulo Kano, Eric van Dooren, Florin Cofar, Livio Yoshinaga, Josef Kunkela, You Nino, Nazariy Mykhaylyuk, Maxim Belograd, etc. Has been the official videographer in Brazil, for the SKYN concept course and the official launch of Master Paulo Kano's new Dental Clinic in Sao Paulo.  He is interested in sharing his knowledge and passion for storytelling, therefor in the present he is lecturing around the world on photo and video production in the dental field.